The Changing Face Of Festive Advertising & The Fine Line Brands Walk
Festivals have long been an important part of the Indian advertising calendar. They bring with them heightened consumer activity, gifting occasions and an opportunity for brands to position themselves within moments that already hold emotional significance for audiences. But the same cultural familiarity that makes festivals attractive to marketers also makes them difficult territory to […] The post The Changing Face Of Festive Advertising & The Fine Line Brands Walk appeared first on Marketing Mind.
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