Author

Jigyasa Aggarwal

Articles

Jewellery Brands’ Festive Bets Get Sharper As High Gold Prices Reshape Demand

India’s jewellery market is heading into the festive season with demand remaining resilient, but consumer priorities are changing. With gold prices elevated, buyers are becoming more deliberate about ticket sizes while placing greater emphasis on design, versatility, wearability and perceived value. Across brands, the shift is evident in stronger interest in lightweight formats, lower-carat jewellery, […] The post Jewellery Brands’ Festive Bets Get Sharper As High Gold Prices Reshape Demand appeared first on Marketing Mind.

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Celebrities Give You Scale, Creators Give You Relevance: Go Colors’ Vatsal Koolwal On The New Fashion Marketing Mix

Fashion brands today are navigating a consumer journey that is increasingly fragmented across social media, marketplaces, brand websites and physical stores. For established players, the challenge is no longer simply to drive awareness or footfalls, but to ensure that consumers’ perception of the brand evolves alongside its product portfolio. For Go Colors, that evolution means […] The post Celebrities Give You Scale, Creators Give You Relevance: Go Colors’ Vatsal Koolwal On The New Fashion Marketing Mix appeared first on Marketing Mind.

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Impressions & Reach Are Measurable, Trust Isn’t: VLCC’s Taniya Pandey On Building A Brand That Outlasts Campaigns

Marketing today is increasingly measured in dashboards. Impressions, clicks, reach and engagement rates often dictate campaign success, while AI has made it easier than ever for brands to create, distribute and optimise content at scale. In such an environment, visibility has become relatively easy to buy, but credibility remains significantly harder to earn. This is […] The post Impressions & Reach Are Measurable, Trust Isn’t: VLCC’s Taniya Pandey On Building A Brand That Outlasts Campaigns appeared first on Marketing Mind.

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Reinvention Is The Price Of Staying Premium: SMOOR’s Kanchan Achpal

India’s premium food and beverage market has matured well beyond imported labels and luxury dining. Consumers today are increasingly seeking products that offer authenticity, craftsmanship and memorable experiences alongside quality. As a result, premiumisation is no longer just about charging a higher price. Rather, it is about creating enough value for consumers to willingly invest […] The post Reinvention Is The Price Of Staying Premium: SMOOR’s Kanchan Achpal appeared first on Marketing Mind.

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Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

If you’ve ever thought protein marketing begins and ends with six-packs, gym mirrors and oversized tubs, Co-Founder of BigMuscles Nutrition Jitika Gupta, is quietly rewriting that playbook. When BigMuscles Nutrition entered the market in 2009, the biggest challenge wasn’t convincing people to buy protein. It was convincing them that protein wasn’t steroids. Today, the conversation […] The post Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta appeared first on Marketing Mind.

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Mela Mexicana Isn’t Tick-Box Marketing, It’s About Immersing People In The Culture: Impresario’s Divya Aggarwal

For restaurants today, good food is no longer enough. Consumers, especially Gen Z, can order almost anything to their doorstep, stream entertainment from their couch and spend entire weekends socialising online. The real challenge for hospitality brands isn’t attracting diners; it’s convincing them to leave home in the first place. For SOCIAL, that challenge has […] The post Mela Mexicana Isn’t Tick-Box Marketing, It’s About Immersing People In The Culture: Impresario’s Divya Aggarwal appeared first on Marketing Mind.

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Why Ranking #1 No Longer Guarantees Brand Visibility

For over two decades, SEO has largely followed a familiar formula: optimise for keywords, improve rankings and drive organic traffic. But as Google pushes deeper into AI-powered Search, that playbook is being fundamentally rewritten. At I/O 2026, Google expanded AI Mode with more multimodal and conversational capabilities, reinforcing its vision of Search as an AI-first […] The post Why Ranking #1 No Longer Guarantees Brand Visibility appeared first on Marketing Mind.

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Don’t Chase Every Wellness Trend, Chase Consistency: The Healthy Binge’s Karan Korke On Honest Health Marketing

The Indian snacking market has undergone a dramatic transformation over the past five years. What was once driven largely by taste and convenience is now increasingly influenced by ingredient awareness, healthier alternatives, and instant accessibility through quick commerce. As consumers become more discerning about what they eat, brands are finding that winning shelf space is […] The post Don’t Chase Every Wellness Trend, Chase Consistency: The Healthy Binge’s Karan Korke On Honest Health Marketing appeared first on Marketing Mind.

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Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing

In an industry defined by constant disruption, staying relevant for two decades is no small feat. Over the last 20 years, digital marketing has transformed repeatedly, from the rise of search and social media to mobile-first behaviour and, more recently, the rapid adoption of generative AI. Few companies have navigated these shifts as consistently as […] The post Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing appeared first on Marketing Mind.

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How Brands Are Recalculating The Risks & Rewards Of Pride Marketing

A few years ago, June meant rainbow logos, Pride-themed campaigns and social media feeds awash with messages of allyship. For brands, supporting Pride Month became an annual ritual, a way to signal inclusivity, connect with younger consumers and demonstrate cultural relevance. This year, however, the mood feels different. Despite marketers continuing to capitalise on everything […] The post How Brands Are Recalculating The Risks & Rewards Of Pride Marketing appeared first on Marketing Mind.

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