Author

Jigyasa Aggarwal

Articles

Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing

In an industry defined by constant disruption, staying relevant for two decades is no small feat. Over the last 20 years, digital marketing has transformed repeatedly, from the rise of search and social media to mobile-first behaviour and, more recently, the rapid adoption of generative AI. Few companies have navigated these shifts as consistently as […] The post Modern Business Problems Require Integrated Solutions: LS Digital’s Prasad Shejale On The Future Of Marketing appeared first on Marketing Mind.

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How Brands Are Recalculating The Risks & Rewards Of Pride Marketing

A few years ago, June meant rainbow logos, Pride-themed campaigns and social media feeds awash with messages of allyship. For brands, supporting Pride Month became an annual ritual, a way to signal inclusivity, connect with younger consumers and demonstrate cultural relevance. This year, however, the mood feels different. Despite marketers continuing to capitalise on everything […] The post How Brands Are Recalculating The Risks & Rewards Of Pride Marketing appeared first on Marketing Mind.

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How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA

For decades, Mother Dairy’s milk pouches have occupied a familiar place in Indian households. The colour and pack architecture have remained largely unchanged, helping build a level of trust that few FMCG brands enjoy. But in a market shaped by quick commerce, digital shelves and increasingly conscious consumers, even the most established brands must find […] The post How Mother Dairy & Landor Reimagined An Iconic Pack Without Rewriting Its DNA appeared first on Marketing Mind.

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Educate Consumers First, Revenue Follows: Clinikally’s Isha Godboley On Building Trust Before Conversion

For years, skincare marketing thrived on aspiration. Before-and-after photographs, miracle claims, and influencer endorsements promising overnight transformations shaped how consumers discovered and bought products. The formula was simple: create desire, amplify it through visibility, and convert it into sales. But as access to information grew, so did consumer scepticism. Audiences began questioning the narratives they […] The post Educate Consumers First, Revenue Follows: Clinikally’s Isha Godboley On Building Trust Before Conversion appeared first on Marketing Mind.

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How Meta’s Subscription Push Could Fuel A Two-Speed Creator Economy

The creator economy has spent the last decade democratising influence, allowing anyone with a smartphone, a niche perspective, and consistency to build an audience. But as platforms increasingly place growth tools, audience insights, and AI-powered capabilities behind paid subscriptions, the conversation is beginning to shift from creativity alone to access. Meta’s latest subscription push across […] The post How Meta’s Subscription Push Could Fuel A Two-Speed Creator Economy appeared first on Marketing Mind.

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We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook

UNIQLO arrived in India without fanfare. No celebrity-fronted campaigns, no splashy launches. What it brought instead was a philosophy: LifeWear, the conviction that well-made, functional clothing can quietly improve everyday life. Seven years on, with stores across Delhi, Mumbai, Bangalore, and Pune, that conviction has translated into one of retail’s more considered India stories. In […] The post We Innovate On Functionality, Not Trends: Nidhi Rastogi On UNIQLO India’s Marketing Playbook appeared first on Marketing Mind.

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World Marketing Day: How Everything Changed, But Nothing Changed

Ask ten people what marketing means and you will get ten different answers. Textbooks offer frameworks. Social media offers opinions. AI bots offer everything at once. But strip away the jargon and the common thread holds: marketing is the art of making people care about a product, a story, a feeling, or an idea. Something […] The post World Marketing Day: How Everything Changed, But Nothing Changed appeared first on Marketing Mind.

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Why Nestlé’s Manish Tiwary Calls CMOs The ‘Net’ Between Growth & Profit

For decades, the Chief Marketing Officer (CMO) was viewed as the custodian of advertising, brand campaigns and consumer communication. But in today’s hyper-accelerated business landscape where D2C brands scale overnight, AI is reshaping consumer intelligence, and every growth decision is scrutinised for immediate returns, the role has quietly evolved into something far more influential. The […] The post Why Nestlé’s Manish Tiwary Calls CMOs The ‘Net’ Between Growth & Profit appeared first on Marketing Mind.

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Inside India’s Sunscreen Marketing Playbook For The Category’s Biggest Quarter

Sunscreen may still see its biggest sales spike in summer, but India’s skincare brands are increasingly trying to ensure the category does not remain trapped within a single season. As temperatures rise, marketing spends across sunscreen brands accelerate sharply, spanning creator collaborations, digital education, quick commerce visibility, outdoor activations, and performance-led campaigns. But beneath the […] The post Inside India’s Sunscreen Marketing Playbook For The Category’s Biggest Quarter appeared first on Marketing Mind.

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Why magicpin’s Anshoo Sharma Is Betting Big On India’s Offline Retailers

For a platform that has scaled into one of India’s most recognisable hyperlocal commerce players, magicpin has taken a deliberately unconventional route to growth. Instead of relying on heavy media spends or polished brand campaigns, it has focused on building daily-use behaviour, combining strong merchant offers with a product experience that keeps users coming back, […] The post Why magicpin’s Anshoo Sharma Is Betting Big On India’s Offline Retailers appeared first on Marketing Mind.

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