Author

Jigyasa Aggarwal

Articles

Why Nestlé’s Manish Tiwary Calls CMOs The ‘Net’ Between Growth & Profit

For decades, the Chief Marketing Officer (CMO) was viewed as the custodian of advertising, brand campaigns and consumer communication. But in today’s hyper-accelerated business landscape where D2C brands scale overnight, AI is reshaping consumer intelligence, and every growth decision is scrutinised for immediate returns, the role has quietly evolved into something far more influential. The […] The post Why Nestlé’s Manish Tiwary Calls CMOs The ‘Net’ Between Growth & Profit appeared first on Marketing Mind.

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Inside India’s Sunscreen Marketing Playbook For The Category’s Biggest Quarter

Sunscreen may still see its biggest sales spike in summer, but India’s skincare brands are increasingly trying to ensure the category does not remain trapped within a single season. As temperatures rise, marketing spends across sunscreen brands accelerate sharply, spanning creator collaborations, digital education, quick commerce visibility, outdoor activations, and performance-led campaigns. But beneath the […] The post Inside India’s Sunscreen Marketing Playbook For The Category’s Biggest Quarter appeared first on Marketing Mind.

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Why magicpin’s Anshoo Sharma Is Betting Big On India’s Offline Retailers

For a platform that has scaled into one of India’s most recognisable hyperlocal commerce players, magicpin has taken a deliberately unconventional route to growth. Instead of relying on heavy media spends or polished brand campaigns, it has focused on building daily-use behaviour, combining strong merchant offers with a product experience that keeps users coming back, […] The post Why magicpin’s Anshoo Sharma Is Betting Big On India’s Offline Retailers appeared first on Marketing Mind.

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Why magicpin’s Anshoo Sharma Is Betting Big On Bharat’s Offline Retailers

For a platform that has scaled into one of India’s most recognisable hyperlocal commerce players, magicpin has taken a deliberately unconventional route to growth. Instead of relying on heavy media spends or polished brand campaigns, it has focused on building daily-use behaviour, combining strong merchant offers with a product experience that keeps users coming back, […] The post Why magicpin’s Anshoo Sharma Is Betting Big On Bharat’s Offline Retailers appeared first on Marketing Mind.

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Performance Marketing Wins Quarters, Brand Marketing Wins Decades: Policybazaar’s Sai Narayan

In 2014, selling insurance online wasn’t just difficult, it was counterintuitive. Consumers didn’t search for it, didn’t compare it, and rarely thought about it. Over the next 12 years, Policybazaar helped rewrite that behaviour, turning digital into a driver of habit, trust, and scale. As the ecosystem now transitions into an AI-first era, its journey […] The post Performance Marketing Wins Quarters, Brand Marketing Wins Decades: Policybazaar’s Sai Narayan appeared first on Marketing Mind.

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Building Experience Before Consumption: Zoher Kapuswala Decodes Kinder Joy’s ‘Super Mario’ Strategy

Kinder Joy has spent years building one of confectionery’s most recognisable rituals — the egg, the chocolate, the surprise. Super Mario has spent decades building one of entertainment’s most enduring universes. When the two came together, timed to the theatrical release of The Super Mario Bros. Movie, it wasn’t a co-branded product so much as […] The post Building Experience Before Consumption: Zoher Kapuswala Decodes Kinder Joy’s ‘Super Mario’ Strategy appeared first on Marketing Mind.

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