Author

Sakshi Sharma

Articles

Why Brands Can’t Win Gen Z’s Festive Cart If They Ignore The ‘Inner Circle’

For Gen Z, festive shopping no longer begins when the first Diwali campaign goes live and it certainly does not end with the sale. The journey is already underway much earlier, shaped by creators, conversations with close friends and family, multiple celebrations and a growing need for confidence before making a purchase. In other words, […] The post Why Brands Can’t Win Gen Z’s Festive Cart If They Ignore The ‘Inner Circle’ appeared first on Marketing Mind.

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Why Growing Diamond Demand Matters More Than Winning Customers, Indriya’s Shantiswarup Panda Explains

For decades, jewellery advertising has mastered the art of selling emotions. Engagements, weddings, anniversaries and milestones have long shaped the category’s storytelling, while the product itself often remained secondary to the occasion it symbolised. But as consumers become more informed and discerning, jewellery brands are discovering that desire alone may no longer be enough. Increasingly, […] The post Why Growing Diamond Demand Matters More Than Winning Customers, Indriya’s Shantiswarup Panda Explains appeared first on Marketing Mind.

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Search Is No Longer About Keywords; It’s About Understanding Consumer Intent: Google India’s Satya Raghavan

For decades, marketers have relied on search to understand what consumers want. But as consumer behaviour becomes more fragmented, contextual and conversational, the role of search is evolving far beyond keywords and clicks. Today’s consumers no longer type simple queries into a search bar; they ask complex questions, seek personalised recommendations and expect answers tailored […] The post Search Is No Longer About Keywords; It’s About Understanding Consumer Intent: Google India’s Satya Raghavan appeared first on Marketing Mind.

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Why Zepto Wants To Own Every Consumer Moment, Not Just Every Grocery Order — Chandan Mendiratta Explains

In a market where quick commerce brands are racing to own attention spans as aggressively as delivery timelines, Zepto is attempting to carve out recall not just through convenience, but through culture. From “Mango Paglu” celebrations to fake shaadis staged around wedding season and hyperlocal moments that feel straight out of internet culture, the brand […] The post Why Zepto Wants To Own Every Consumer Moment, Not Just Every Grocery Order — Chandan Mendiratta Explains appeared first on Marketing Mind.

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The Biggest Mistake Marketers Make Is Assuming Consumers Wake Up Thinking About Brands: Nikhil Sharma

In an era where consumer attention spans are shrinking by the scroll and premiumisation has become the default language of modern marketing, legacy confectionery brands are facing a unique challenge – staying culturally relevant without losing the mass familiarity and emotional memory they were built on. For impulse-driven categories, where purchase decisions are often made […] The post The Biggest Mistake Marketers Make Is Assuming Consumers Wake Up Thinking About Brands: Nikhil Sharma appeared first on Marketing Mind.

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Brands That Get Ahead Will Treat AI As A Paradigm Shift Rather Than A Production Tool: NP Digital’s Rubeena Singh

As artificial intelligence steadily moves from being a back-end enabler to a front-end decision-maker, the very foundations of digital marketing are undergoing a quiet but consequential shift. Discovery is no longer linear, visibility is no longer about rankings alone, and persuasion is increasingly mediated by algorithms rather than direct brand-consumer interaction. In this evolving landscape, […] The post Brands That Get Ahead Will Treat AI As A Paradigm Shift Rather Than A Production Tool: NP Digital’s Rubeena Singh appeared first on Marketing Mind.

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Attention Spans Aren’t Truly Shrinking, They Are Becoming Far More Discerning & Selective: Apollo Tyres’ Udyan Ghai

In categories where the product quite literally keeps the world moving, marketing has often stayed…parked. For decades, automotive brands relied on distribution muscle, dealer push, and spec sheets that read more like engineering manuals than stories people feel. But as screens replaced showrooms and audiences began demanding meaning over mechanics, the rules quietly started shifting. […] The post Attention Spans Aren’t Truly Shrinking, They Are Becoming Far More Discerning & Selective: Apollo Tyres’ Udyan Ghai appeared first on Marketing Mind.

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The Strongest Pet Care Brands Will Be Built On Trust Not Just Transactions, Says Bark Out Loud’s Devika Khanna

Somewhere between gourmet pet meals, dog birthday parties, and Instagram accounts with more followers than their humans, India’s pet care landscape has quietly evolved into something far more layered than a transactional category. It’s no longer just about feeding or grooming – it’s about identity, companionship, and shared routines that shape everyday life. In this […] The post The Strongest Pet Care Brands Will Be Built On Trust Not Just Transactions, Says Bark Out Loud’s Devika Khanna appeared first on Marketing Mind.

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