Author

Sakshi Sharma

Articles

Brands That Get Ahead Will Treat AI As A Paradigm Shift Rather Than A Production Tool: NP Digital’s Rubeena Singh

As artificial intelligence steadily moves from being a back-end enabler to a front-end decision-maker, the very foundations of digital marketing are undergoing a quiet but consequential shift. Discovery is no longer linear, visibility is no longer about rankings alone, and persuasion is increasingly mediated by algorithms rather than direct brand-consumer interaction. In this evolving landscape, […] The post Brands That Get Ahead Will Treat AI As A Paradigm Shift Rather Than A Production Tool: NP Digital’s Rubeena Singh appeared first on Marketing Mind.

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Attention Spans Aren’t Truly Shrinking, They Are Becoming Far More Discerning & Selective: Apollo Tyres’ Udyan Ghai

In categories where the product quite literally keeps the world moving, marketing has often stayed…parked. For decades, automotive brands relied on distribution muscle, dealer push, and spec sheets that read more like engineering manuals than stories people feel. But as screens replaced showrooms and audiences began demanding meaning over mechanics, the rules quietly started shifting. […] The post Attention Spans Aren’t Truly Shrinking, They Are Becoming Far More Discerning & Selective: Apollo Tyres’ Udyan Ghai appeared first on Marketing Mind.

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The Strongest Pet Care Brands Will Be Built On Trust Not Just Transactions, Says Bark Out Loud’s Devika Khanna

Somewhere between gourmet pet meals, dog birthday parties, and Instagram accounts with more followers than their humans, India’s pet care landscape has quietly evolved into something far more layered than a transactional category. It’s no longer just about feeding or grooming – it’s about identity, companionship, and shared routines that shape everyday life. In this […] The post The Strongest Pet Care Brands Will Be Built On Trust Not Just Transactions, Says Bark Out Loud’s Devika Khanna appeared first on Marketing Mind.

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