Season 27

Robert Ripley's obsession with the odd and his keen eye for the curious propelled him to become one of America's most successful figures during the Great Depression. Over three decades, his Believe It or Not! franchise grew into an entertainment empire, expanding from newspapers to radio, film, and ultimately television. Americans were not only drawn to his bizarre offerings but captivated by the man himself, and the eccentric, globe-trotting playboy became an unlikely national celebrity. This is the story of the man who popularized the iconic phrase, and a testament to why we still can't resist his challenge to Believe It or Not!