Badal Saboo's Circus: MSMEs Juggling Reliability and Resilience

In a lively chat with Deccan Herald, Badal Saboo from WTCA explains that Indian MSMEs must juggle reliability and resilience like circus performers! It's not just about making products; it's about knowing who wants them! With global trade doing a little jig, businesses need to diversify and build trust. Compliance is crucial, or those fancy goods might just end up as wall decorations!