Apple and Samsung Reign Supreme in Smartphone Sales

In Q2 2026, Apple and Samsung were the smartphone titans! Apple’s iPhone 17 claimed the crown with 6% of sales, while Samsung’s Galaxy S26 Ultra was the top Android. With rising costs squeezing wallets, brands are focusing on fewer models, making the top 10 even more popular, now accounting for 26% of sales. Premium phones are thriving, thanks to financing options that make splurging a breeze.