Tim Cook's Enchanted Leadership: A Magical Apple Transformation

In the grand halls of Apple, Tim Cook took the CEO wand in August 2011, when the company’s treasure was a mere $350 billion. Fast forward to today, and with a flick of his wrist, he’s conjured a market value of nearly $4 trillion, transforming Apple into a magical institution filled with enchanted gadgets like the lifesaving Apple Watch and the iPhone 6, which embraced the big screen like a true Quidditch champion.