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Testosterone treatments exploit male insecurity amid masculinity concerns

Hormone therapies in Spain promise to increase muscle mass and sex drive while reducing depression, though experts suggest advertising claims mean few users seek treatment for medical reasons.

By Aarav MehtaPublished 1 Min Read
Testosterone treatments exploit male insecurity amid masculinity concerns
Testosterone treatments exploit male insecurity amid masculinity concerns
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Article

MADRID - June 20, 2026 — An article published by EL PAÍS reports on the growing use of hormone therapies in Spain. The publication states that these treatments promise to increase muscle mass and sex drive while bringing down depression.

The report notes that because of advertising claims and ideological elements, only a minority of men who inject themselves do so for medical reasons.

Personal accounts

In an interview on a Spanish-language podcast titled "The Formula for Success," José Elías discussed his decision to start testosterone replacement therapy (TRT). The 50-year-old businessman stated he believes people from his generation will live to be 100 years old.

During the discussion, which covered topics including biohacking and immortality, Mr. Elías also mentioned erections as a reason for starting TRT. He reported that after beginning treatment, he felt increased vigor and vitality. Describing the sensation, he said it feels like being 30 again.

International context

The source text indicates this trend has arrived in other countries from the United States. The article highlights how TRT promises to boost muscle mass, mood, and libido while rejuvenating the elderly and lifting spirits for those suffering from depression.

Testosterone Treatments Exploit Male Insecurity Amid Masculinity Crisi