Xing Bin, Vice President of Assisted and Automated Driving for Jaguar Land Rover China, spoke during an event held by Gasgoo Munich. The remarks were reported on June 18, 2026.
At the 9th Intelligent Driving & Global Deployment Conference in Shanghai on June 17, Xing Bin stated that the competitive logic of the ADAS industry has fundamentally shifted.
Xing Bin argued during his presentation at the conference held by Gasgoo Munich that the battleground for intelligent driving technology has moved from seizing technological high ground to a contest of "efficiency." He defined this efficiency as encompassing engineering, organization, cost, and ecosystem.
According to Xing Bin's remarks reported on June 18, he views 2025 as the tipping point for the democratization of intelligent driving technology.
The source notes that systems priced between 100,000 and 150,000 yuan are now widely equipped with L2.5 to L2.9 capabilities.
Xing Bin stated that in the premium market above 500,000 yuan, buyers have shifted their focus away from L2+ capabilities toward higher-level autonomous driving functions.
The source notes a reported disruptive impact of chip iteration on the sector, with manufacturing processes advancing to 5nm and 3nm.
Xing Bin highlighted an accelerating trend toward "cockpit-driving integration" driven by generational shifts in software architecture occurring every two to three years.
Against this backdrop of technological change, luxury brands are being forced to rethink their path to differentiation according to the statements made at the conference.