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Amazon’s Nidhi Thakkar On How Creator Marketing Is Evolving From Audience Reach To Measurable Commerce Outcomes

The creator economy has spent years answering one basic question: How many people are watching? But as creators have become an increasingly important part of how consumers discover products, that question has begun to feel incomplete. A creator can have millions of followers and struggle to drive a sale. Another with 20,000 followers can recommend […] The post Amazon’s Nidhi Thakkar On How Creator Marketing Is Evolving From Audience Reach To Measurable Commerce Outcomes appeared first on Marketing Mind.

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Britannia Industries Appoints Rejin Surendran As Chief Digital & Information Officer

Britannia Industries has appointed Rejin Surendran as Chief Digital and Information Officer to accelerate the company’s digital journey and power its next phase of growth. He shared the update via a LinkedIn post. Prior to this, Surendran was associated with Wipro Enterprises as Global CIO from March 2022 to August 2026 and with The Coca-Cola […] The post Britannia Industries Appoints Rejin Surendran As Chief Digital & Information Officer appeared first on Marketing Mind.

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Asian Paints Appoints Leo Puri As Next Board Chairman

Asian Paints has appointed Leo Puri as Next Board Chairman. Leo Puri currently serves as Advisory India Chair at Apax, a global private equity firm. Puri also holds board positions as Chairman and Independent Director at Fortis Healthcare, Lead Independent Director at Dr. Reddy’s Laboratories and Independent Director at Amadeus IT Group, based in Madrid, […] The post Asian Paints Appoints Leo Puri As Next Board Chairman appeared first on Marketing Mind.

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