Author

Tanishka Tyagi

Articles

Premium & Nutrition-Led Dairy To Drive Parag Milk Foods’ Next Phase Of Growth In 2026: Akshali Shah

In 2025, Indian consumers became increasingly deliberate about their dairy purchases, prioritising quality, traceability and nutrition over price or volume. GST clarity for dairy products standardised taxation across states and categories, providing a level playing field for branded players and allowing companies like Parag Milk Foods to focus on premium and value-added offerings such as […] The post Premium & Nutrition-Led Dairy To Drive Parag Milk Foods’ Next Phase Of Growth In 2026: Akshali Shah appeared first on Marketing Mind.

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Performance-Led Digital Channels Drive 20–25% Of Topline Revenue At Century Real Estate: Vikas Nair

The year 2025 proved to be a turning point for real estate marketing in India’s urban markets, including Bengaluru, as homebuying decisions became less transactional and increasingly driven by lifestyle, design, sustainability and the promise of community living. Buyers entered the market better informed, more design-conscious and emotionally invested in long-term value rather than short-term […] The post Performance-Led Digital Channels Drive 20–25% Of Topline Revenue At Century Real Estate: Vikas Nair appeared first on Marketing Mind.

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House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain

The Indian beauty market has witnessed a dramatic evolution in recent years, driven by digitally savvy, aspirational consumers seeking authenticity, quality, and experiential engagement. Furthermore, brands entering this landscape must navigate a complex mix of consumer expectations, regional diversity, and evolving trends. At the forefront of this transformation is Medhavi Nain, GM-Marketing, International Brands at […] The post House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain appeared first on Marketing Mind.

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New Age Commerce: Amazon & Samsung Chart The Future Of Creator-Led Shopping

Creators are increasingly shaping the way consumers discover and buy products, transforming commerce in India. They act as trusted guides, helping customers understand complex product features, evaluate options, and make informed decisions, especially in categories like technology and premium lifestyle goods. Their influence extends beyond major cities, reaching Tier 2 and Tier 3 audiences and […] The post New Age Commerce: Amazon & Samsung Chart The Future Of Creator-Led Shopping appeared first on Marketing Mind.

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Amazon’s Zahid Khan On Why Creator-Led, Immersive Shopping Will Define India’s Next Commerce Leap

Amazon brought its rapidly expanding creator ecosystem under one roof at the Creator Connect: Reflect & Rise event in Delhi on 14 November 2025, an evening that made one thing unmistakably clear. Creators are no longer accessories to the shopping journey; they are the journey of a trend that mirrors broader consumer behaviour in India. […] The post Amazon’s Zahid Khan On Why Creator-Led, Immersive Shopping Will Define India’s Next Commerce Leap appeared first on Marketing Mind.

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Over 60% Of Urbanic’s Organic Marketing Budget Goes To Influencer Marketing: Rahul Dayama

In India’s crowded online fashion market, where digital-first brands are multiplying and consumer attention is shrinking, success now depends on how well a label can combine technology, creativity, and community. Over the past few years, the country’s fashion landscape has shifted from being marketplace-driven to brand-led, as Gen Z and millennial consumers seek individuality, authenticity, […] The post Over 60% Of Urbanic’s Organic Marketing Budget Goes To Influencer Marketing: Rahul Dayama appeared first on Marketing Mind.

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