

L'Âge d'or de la pub
55 years ago, on October 1, 1968, the first brand advertising spot appeared on French television. In the following three decades, thousands of inventive little films would seduce viewers and shape our shared memory. From kitschy to cult, with humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal, during its golden age, how did advertising convince? Thierry Ardisson has brought together nearly 400 advertising clips to relive the era of the conquest of minds and wallets.
Director(s)
Jean Becker
Étienne Chatiliez
Jean-Marie Boursicot
Jean-Paul Goude
Ridley Scott
Bertrand Blier
Benjamin Rabier
Raymond Depardon
Georges Lautner
Matthieu Jaubert
Cast & Crew
Details
GenresDocumentary, History
Released on02 Jun 2023
Languagefr
Produced InFrance



































































































































