Consumer Ko Samjho: Brand Building Ka Asli Formula

Sumeet Singh, Info Edge ke Group CMO, keh rahe hain ki brand banane ka asli formula hai consumer ko samajhna! Aaj kal AI aur creators ka role badal gaya hai, lekin asli baat yeh hai ki product experience hi brand ki jaan hai. Marketing sirf ek accelerator hai, asli hero toh product aur uska experience hai! Har brand ko apne audience ke saath milkar chalna chahiye, na ki sirf trends ka peecha karna chahiye.

Quick rundown

1.Consumer understanding is key to effective marketing.

2.AI has expanded marketing possibilities beyond cost reduction.

3.Creators are pivotal in today's marketing landscape.

4.Brand building is driven by product experience, not just advertising.

5.Performance marketing should complement brand building, not replace it.

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