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AI Changes the Game: Brands Must Adapt or Get Left Behind

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AI Changes the Game: Brands Must Adapt or Get Left Behind

Rubeena Singh from NP Digital says AI is shaking up digital marketing like a snow globe! Customers are moving from just searching to asking AI for help, which changes how brands need to be seen. It’s not just about being found anymore; it’s about being trusted and credible. Brands need to step up their game and focus on quality over quantity to keep up with this new AI-driven world.

09:30 am on Thursday, 30 April, 2026 | Sakshi Sharma

Quick rundown

1.AI is reshaping digital marketing from backend enabler to decision-maker.

2.Consumers are shifting from searching to asking, altering brand strategies.

3.Brands must focus on credibility and expertise in an AI-first world.

4.AI-generated content creates a paradox of abundance and trust scarcity.

5.Brand building is crucial in an algorithm-dominated landscape.

Quick rundown

1.AI is reshaping digital marketing from backend enabler to decision-maker.

2.Consumers are shifting from searching to asking, altering brand strategies.

3.Brands must focus on credibility and expertise in an AI-first world.

4.AI-generated content creates a paradox of abundance and trust scarcity.

5.Brand building is crucial in an algorithm-dominated landscape.