Allied Blenders Welcomes Pradipta Basu as New CMO

Allied Blenders and Distillers just made a splash by appointing Pradipta Basu as their new Chief Marketing Officer starting April 15, 2026. With 25 years of experience in the beverage world, he’s ready to stir things up! Meanwhile, Arvind Mohta and Uday Rao will keep their Marketing Director hats on, but they’re stepping back from the senior management spotlight.