Blinkit Says Goodbye to 10-Minute Delivery for Safety

Hey friends, big news! Blinkit has waved goodbye to its '10-minute delivery' claim. Why? The Indian government's Labour Ministry got involved, worrying about gig worker safety. Blinkit’s parent company, Eternal, reassured everyone that their business model is still the same, but they’re making some changes to keep things safe for their delivery heroes.

Quick rundown

1.Blinkit drops 10-minute delivery branding.

2.Indian Labour Ministry raises gig worker safety concerns.

3.Eternal claims no material impact on Blinkit's business model.

4.Discussions involved major delivery players like Swiggy and Zepto.

5.Operational consistency maintained despite branding changes.

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