Cheil India Lands Huge Rs 300 Crore Media Deal with Samsung

Cheil India just bagged a whopping Rs 300 crore media deal with Samsung India! They’re now the go-to agency for everything from smartphones to fridges. After over a decade, Lodestar UM is out, and Cheil is taking charge of all media duties. This is a big win for Cheil, bringing all of Samsung's media under one roof!

Quick rundown

1.Samsung India consolidates media duties under Cheil India.

2.Cheil India expands its role in Samsung's operations.

3.IPG-owned Lodestar UM ends decade-long association with Samsung.

4.The mandate is valued at approximately Rs 300 crore.

5.Cheil India strengthens its position in the media agency landscape.

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