Consumers Are the Real Advertisers for Pernod Ricard India

In India, where alcohol ads are a big no-no, Debasree Dasgupta of Pernod Ricard says, "Consumers are our best ads!" Instead of traditional marketing, they rely on happy drinkers to spread the word. It’s all about making great drinks and letting the fans do the talking. Sure, marketing is tricky, but when the drink's tasty, the buzz flows!