Emami Splurges on Ads, Digital Dominates in FY26

Emami is splashing out Rs 739 crore on ads in FY26, focusing on building its brand like a pro! With over half of that cash going digital, they’re zooming in on the online crowd. Even with some growth bumps, they’re sticking to their marketing guns, mixing in TV, print, and even cinema ads. Influencer magic is in full swing, pulling in millions of views for their campaigns!