ITC Takes Britannia to Court Over Biscuit Packaging Drama

ITC has taken a trip to the Calcutta High Court to accuse Britannia of playing copycat with their biscuit brand, ‘Sunfeast Wowzers’. Launched in late 2024, ITC claims their biscuit has already raked in Rs 51 crore in sales. The court has asked both sides to file affidavits but is holding off on any immediate orders.**