Ranbir and Rashmika join AU SFB as brand ambassadors

Wowza! AU SFB just snagged Bollywood's dynamic duo, Ranbir and Rashmika, to jazz up their brand! They're on a mission to charm young, urban folks with trust and easy banking. With Ranbir's cool vibes and Rashmika's down-to-earth charm, they're set to roll out a big campaign focused on customer experience and women empowerment. Talk about a banking glow-up!

01:45 pm on Monday, 1 December, 2025 | MM Desk

Quick rundown

1.AU Small Finance Bank has roped in Bollywood stars to boost its brand image.

2.Ranbir Kapoor and Rashmika Mandanna aim to connect with diverse audiences.

3.The bank's new campaign will highlight customer experience and product strengths.

4.Mandanna's 'M Circle' initiative focuses on empowering women in banking.

5.The partnership reflects a strategic move as AU transitions into a Universal Bank.