Swiggy's Ad Budget Soars 12% to Rs 1,160 Crore in Q1 FY27

Swiggy's advertising budget just did a happy jig, soaring 12% to Rs 1,160 crore in Q1 FY27! After Instamart hit break-even, they decided to sprinkle more cash on marketing. But wait—restaurant partners slowed down on ads due to supply bumps. Still, Swiggy's quick commerce business is cruising, balancing growth and smart spending like champs!