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Tier 2 and Tier 3 regions lead the health insurance charge

Tier 2 and Tier 3 regions lead the health insurance charge

In FY26, Tier 2 and Tier 3 regions of India are on fire, making up a whopping 62% of new health insurance policies sold! Awareness and affordability are the heroes of this story, with customers opting for higher coverage amounts. Monthly payments are the new cool, making it easier for families to snag those big plans without breaking the bank.

Quick rundown

  1. Tier 2 and Tier 3 regions drive health insurance growth in India.
  2. Insurance coverage preferences are shifting towards higher-value plans.
  3. Digital access and affordability boost non-metro insurance demand.
  4. EMI model adoption grows, making insurance more accessible.
  5. Rural and smaller towns are becoming key markets for insurers.

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