EnglishA recent survey by Rukam Capital reveals that in smaller Indian cities, 67% of people are using UPI for payments and 90% are shopping through WhatsApp! The study, which included over 5,000 respondents from Tier-II and Tier-III cities, shows that trust and peer recommendations are key for purchases. YouTube reviews and social media are the new go-to for brand discovery, especially during festive spending!
Finance