Ananta Capital's Rs 100 Crore Power Move on Phitku

Alright, fam, Ananta Capital just swooped in and snagged a major chunk of Phitku, the personal care brand that’s basically the new skincare cult. They threw down Rs 100 crore for this deal, making it Phitku’s first big-boy investment! Now, they’re all set to take grandma’s phitkari and turn it into global hygiene gold. Buckle up, world, Phitku is coming for you!