Ananta Capital Strikes Gold With Phitku Acquisition Deal

So, Ananta Capital just swooped in, snagging a majority stake in Phitku, the personal care startup that’s like the Iron Man of deodorants. This deal, worth a cool Rs 100 crore, is Phitku's first taste of institutional investment. With their genius move to turn phitkari into a modern marvel, they’re set to conquer the clean personal care universe. Talk about a power play!