Listen up, folks! Adnan Pocketwala from OrmaxWhatNext is here to drop some truth bombs about marketing. Brands are sprinting around like they’re in a race but can’t even find their own finish line. Clarity is the name of the game, not just busywork. AI is a shiny tool, but let’s not let it steal our genius. It’s time for brands to craft stories that resonate while keeping their audience engaged.

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