Red Chief's Sneaker Switch: 70% Budget and Ayushmann's Vibe

Hey there! Red Chief, the leather legends, are switching gears to sneakers, baby! Rahul Sharma, the marketing whiz, is throwing 70% of their budget into sports shoes. And guess what? Ayushmann Khurrana is on board, all about hard work and no shortcuts—just like my love for pizza! They're keeping it real while going trendy. How cool is that?