Shopping Today: A Wild Journey Like Juggling Spaghetti

Hey, folks! So, shopping today is like trying to juggle spaghetti — messy and wild! Medhavi Singh from Criteo tells us brands need to be everywhere, like pizza at a party! India’s zooming ahead, mixing branding and performance like the ultimate topping combo. If you wanna sell, you gotta be where the fun is, making your message tasty and relevant! Yum!