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Eurosport India Ignites Three-Year Badminton Showdown!

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Marketing Mind
Mr. ManagerMr. Manager

Eurosport India Ignites Three-Year Badminton Showdown!

Ladies and gentlemen, brace yourselves! Eurosport India and the Badminton Association of India are launching a monumental three-year broadcast extravaganza for the Yonex Sunrise India Open! Kicking off January 13, 2026, in New Delhi, this epic partnership will showcase international legends and our homegrown heroes, turning the badminton court into a battleground of glory and excitement!

few days ago | MM Desk

Quick rundown

1.Eurosport India signs a three-year deal for Yonex Sunrise India Open.
2.The partnership enhances coverage and fan engagement for badminton.
3.India to host the 2026 BWF World Championships.
4.Eurosport India aims to build athlete-led narratives.
5.The agreement boosts Indian badminton's global visibility.

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