A Spellbinding Appointment: Pradipta Basu as CMO at Allied

In a spellbinding twist, Allied Blenders and Distillers has summoned the illustrious Pradipta Basu to wield the wand of Chief Marketing Officer, effective April 15, 2026. With over 25 years of enchanting experience in the FMCG and beverages realm, Basu has conjured marketing magic at Radico Khaitan and United Spirits, ready to brew up brand innovation and strategic potions.