Ananta Capital Enchants Phitku with Rs 100 Crore Spell

In a dazzling display of wizardry, Ananta Capital has conjured a majority stake in the magical realm of Phitku, a personal care startup valued at a whopping Rs 200 crore! This enchanting acquisition marks Phitku's first institutional investment, as the founders prepare to brew up potions of clean and effective alternatives for eager consumers across the land.