Brands, Influencers, and Algorithms: Who's the Real Boss?

Yo, brands used to run the show, but now influencers got the mic, twistin’ the game like a DJ. At ad:tech, peeps like Lakshmi and Varun dropped some real talk about how influence is a two-way street, mixin’ community vibes with algorithm hustle. It’s all about keepin’ it real in this marketing game, fo’ shizzle.