Cricket Dominates Endorsements: Rs 1,350 Cr and Climbin', Baby!

Yo, sports endorsements in India just hit a smooth 1,350 crore in 2025, up 10.3% from last year. Cricket's the big boss, takin' 87% of that cash flow, while brands are settin' up long-term vibes with athletes, chasin' dreams and makin' moves like true Gs.