Sumeet Singh: Brands Built on Experience, Not Just Ads

Yo, Sumeet Singh from Info Edge is spittin' truth about how real brands are built on product experience, not just flashy ads. In today’s game, AI's changing the rules, but it’s all about knowing what the peeps want, keepin' it personal, and making sure that product shines brighter than any ad. Keep it real, keep it relevant, ya feel me?

Quick rundown

1.Consumer understanding is key to effective marketing.

2.AI has expanded marketing possibilities beyond cost reduction.

3.Creators are pivotal in today's marketing landscape.

4.Brand building is driven by product experience, not just advertising.

5.Performance marketing should complement brand building, not replace it.

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