Cheil India Snags Rs 300 Crore Media Mandate from Samsung

Ladies and gentlemen, Cheil India just snagged a jaw-dropping Rs 300 crore media mandate from Samsung India! After a decade of partnership with Lodestar UM, Cheil is now the heavyweight champion of media planning, handling everything from smartphones to appliances. Get ready for a media takeover that’s electrifying the industry, baby!

Quick rundown

1.Samsung India consolidates media duties under Cheil India.

2.Cheil India expands its role in Samsung's operations.

3.IPG-owned Lodestar UM ends decade-long association with Samsung.

4.The mandate is valued at approximately Rs 300 crore.

5.Cheil India strengthens its position in the media agency landscape.

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