Cricket Dominates Endorsements with Rs 1,350 Cr Surge

Ladies and gentlemen, gather 'round! India’s sports endorsements just skyrocketed 10.3%, hitting a staggering Rs 1,350 crore in 2025, according to WPP’s Sporting Nation XIII report. Cricket is flexing hard, grabbing 87% of that endorsement pie! Tally Solutions’ Omkar Sardessai calls it a cultural showdown of athletes and entrepreneurs, all in pursuit of greatness! Can you smell what’s cooking?