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Eurosport India & Badminton Association Join Forces for Showdown

Eurosport India & Badminton Association Join Forces for Showdown

Listen up, folks! Eurosport India is teaming up with the Badminton Association of India for a three-year showdown! Starting with the Yonex Sunrise India Open 2026 in New Delhi from January 13 to 18, this partnership is set to electrify fans and bring the heat to badminton like never before! Get ready for some serious shuttlecock smackdown!

Quick rundown

  1. Eurosport India signs a three-year deal for Yonex Sunrise India Open.
  2. The partnership enhances coverage and fan engagement for badminton.
  3. India to host the 2026 BWF World Championships.
  4. Eurosport India aims to build athlete-led narratives.
  5. The agreement boosts Indian badminton's global visibility.

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Series

  • Indian Premier League
  • Pakistan Super League
  • New Zealand tour of Bangladesh
  • India Women tour of South Africa