Finance
Sock Johnson67% Use UPI, 90% Use WhatsApp: India’s Shopping Showdown!
Listen up, champions! A recent survey by Rukam Capital reveals that 67% of our heroes in smaller cities are slamming down payments with UPI, while a staggering 90% are using WhatsApp to make their shopping dreams come true! Forget the old ads—these savvy shoppers trust their buddies and YouTube reviews more than anything! Consistency is the name of the game, and festival spending is still a knockout!
few days ago | Amit Kumar
Quick rundown
1.Indians in smaller cities prefer UPI and WhatsApp for purchases.
2.Trust and consistency are valued over hype in brand choices.
3.WhatsApp blurs communication and product discovery lines.
4.Celebrity influence is low, digital creators gain trust.
5.Festival spending is key in Tier-III, quick commerce is limited.
