Ananta Capital Makes YUGE Move Acquiring Phitku Stake

Big news, folks! Ananta Capital, a tremendous private equity firm, just made a YUGE move, acquiring a majority stake in the fantastic personal care startup Phitku for around Rs 100 crore! This is a game-changer, folks! Phitku is using traditional alum to create clean products that everyone loves. Get ready for Phitku to dominate the market!

Quick rundown

1.Ananta Capital acquires majority stake in Phitku.

2.Phitku valued at nearly Rs 200 crore post-acquisition.

3.Phitku modernizes traditional alum into personal care products.

4.Investment supports Phitku's growth and international expansion.

5.Ananta Capital strengthens presence in India's consumer sector.

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