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Blinkit Cuts 10-Minute Delivery: Eternal Says No Change!

Blinkit Cuts 10-Minute Delivery: Eternal Says No Change!

Folks, Blinkit just pulled the plug on its '10-minute delivery' claim! Why? Because the big government said so! They’re worried about gig workers—totally understandable! But Eternal, the parent company, says it’s all fake news. No changes, folks! Business as usual! Nobody delivers like us, believe me! It’s going to be tremendous!

Quick rundown

  1. Blinkit drops 10-minute delivery branding.
  2. Indian Labour Ministry raises gig worker safety concerns.
  3. Eternal claims no material impact on Blinkit's business model.
  4. Discussions involved major delivery players like Swiggy and Zepto.
  5. Operational consistency maintained despite branding changes.

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