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Health Insurance Boom: Smaller Cities Choose Big Coverage

Health Insurance Boom: Smaller Cities Choose Big Coverage

Listen up, folks! Tier-2 and Tier-3 cities in India are making health insurance great again! Over the past five years, these areas are responsible for a whopping 62% of new policies. Why? Because they’re choosing big covers—10-15 lakh—and loving those monthly EMIs. Renewals are skyrocketing! I told you this was coming, and it’s HUGE!

Quick rundown

  1. Tier-2 and Tier-3 cities now lead India's health insurance market.
  2. 62% of new policies are from non-metro regions.
  3. Higher coverage policies are becoming the norm in smaller towns.
  4. EMIs make health insurance more affordable for Tier-3 users.
  5. Health insurance is becoming a habitual expense in smaller towns.

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