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ITC Takes Britannia to Court Over Biscuit Packaging Theft

ITC Takes Britannia to Court Over Biscuit Packaging Theft

Listen up, folks! ITC is taking on Britannia in the Calcutta High Court, claiming they’ve totally swiped the amazing packaging of ‘Sunfeast Wowzers’! This is huge! They want to stop those copycats from selling their knock-off biscuits. ITC’s cheese-flavored marvel is already a sensation, raking in Rs 51 crore! They’re saying, 'We’re number two, and you can’t steal our style!'

Quick rundown

  1. ITC accuses Britannia of copying Sunfeast Wowzers packaging.
  2. Calcutta High Court hears the biscuit battle.
  3. ITC's Wowzers claims the number two spot with Rs 51 crore sales.
  4. Britannia's 50:50 Cheese Dipped enters the cheesy fray.
  5. Distinctive packaging sparks a legal showdown in India's biscuit market.

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