Launch details
Ben & Jerry's Israel launched a new ice cream flavor titled "Milk and Honey" on June 19, 2026.
The launch occurred years after the company split from its American counterpart following a boycott dispute in 2021.
Product description
According to Ben & Jerry's Israel, the new flavor is billed as their "most Israeli flavor ever." The name "Milk and Honey" is described by sources as a nod to biblical descriptions of the Land of Israel.
The company describes the product on its website as a "symbol of hope, rehabilitation, and positive action" following the Hamas-led attack on Oct. 7.
Ingredients
According to Ben & Jerry's Israel, ingredients for the flavor are supplied by Israeli cows and bees.
Dairy is sourced from a kibbutz that was attacked on Oct. 7.
Chocolate fudge pieces in the product are shaped like Stars of David.
Production location
The company stated its ingredients and production come from southern Israeli communities affected by events following the attack on Oct. 7.
Ben & Jerry's Israel is based in the city of Kiryat Malachi, located in southern Israel.
Company statement
The company stated it "felt a responsibility to take an active part" in the region regarding this initiative.