Celestial Theme Unveiled for Los Angeles Games
Organizers for the 2028 Los Angeles Olympics announced Wednesday that "Stars Align" will serve as the official slogan for the upcoming global competition. The LA28 Committee described the phrase as a rallying cry and an invitation for athletes, volunteers, and supporters.
The announcement was made by LA28’s head of marketing, with reporting provided by Brittany Hope for Today in LA on Oct. 28, 2026. The slogan plays on Los Angeles' ties to Hollywood and its nickname as the City of Angels, utilizing a celestial theme consistent with the region's cultural identity.
According to the LA28 Committee, the concept behind the motto is that "the stars align when dedication meets a generational moment." Casey Wasserman, the chairperson and president of LA28, stated that "Stars Align" acts as a call to action for athletes at the peak of their skill, volunteers welcoming the world, and fans cheering from the stands.
Event Timeline and Program Details
The Olympic Games are scheduled to open under the Southern California sun on July 14, 2028. This will be followed by the Paralympic Games, which are set to begin on August 15, 2028.
Alongside the scheduling confirmation, the LA28 Committee revealed that the approved program for the 2028 Games will include 351 medal events. This total represents an increase of 22 events compared to the Paris 2024 edition.
New Sports Joining the Olympic Lineup
The expansion of the event roster includes several notable additions and returns to the Olympic program. According to reports from NBC Los Angeles and NBC New York, baseball and softball will make their comeback at the 2028 Games.
These two sports will join cricket in the lineup for the Southern California competition. Additionally, flag football is scheduled to make its Olympic debut in 2028.
Lacrosse will also return to the lineup of medal sports for the first time in more than a century, marking a significant historical moment for the sport within the Olympic framework.