Saurabh Munjal Ki Lahori Zeera Ki Marketing Strategy Kya Hai?

Saurabh Munjal, Lahori Zeera ke CEO, keh rahe hain ki marketing spend sirf 3% hai! Kya yeh acceptable hai? Rs 10 ka price point aur general-trade-first strategy? Kyun nahi celebrity endorsements? Yeh kya hai, desh ke flavors ko global banane ka plan? Mujhe jawab chahiye! Desh dekh raha hai!

Quick rundown

1.Lahori Zeera spends just 3% on marketing.

2.The Rs 10 price point is a key strategy.

3.Avoiding celebrity endorsements is a deliberate choice.

4.Focus on general trade first for market penetration.

5.Ambition to take Indian flavors to the global stage.

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