AI Boosts Influencer Campaigns: 61% of Brands Join the Fun

In the bustling world of Indian creators, AI is taking center stage! A new report from Kofluence reveals that 61% of brands are now using AI to supercharge their influencer campaigns. This tech is like a magic wand, helping creators brainstorm ideas, track trends, and keep content flowing faster than ever. Even those in small towns can now shine like the stars they are!

Quick rundown

1.AI is revolutionizing India's creator economy.

2.59% of Indian creators use AI tools regularly.

3.AI helps creators with content ideation and trend mapping.

4.Brands are integrating AI for influencer marketing efficiency.

5.AI is becoming essential for creators to scale and compete.

AI's a Game Changer: Brands Need to Be the Real Deal
AI's a Game Changer: Brands Need to Be the Real Deal
Hey there! So, AI is like the new pizza topping, right? Rubeena Singh from NP Digital says brands gotta be the real deal and not just another slice in the box. Instead of searching, folks are just asking their AI pals for help! Trust is the name of the game, and if brands wanna be the answer, they better step up their game, buddy! It's all about being genuine, you know?
09:25 am on Thursday, 30 April, 2026
Raja Chakraborty: Brand Building Is the Real Deal, G
Raja Chakraborty: Brand Building Is the Real Deal, G
Yo, check it, Raja Chakraborty, the CMO of Continental Coffee, be spittin' truth about brandin' in this wild marketing game. He says it ain't just about clicks, it’s about that real connection, ya feel? Performance marketing gotta ride alongside brand buildin', or it ain't sustainable, fo' shizzle. In a world where numbers rule, remember, the brands that last are the ones that connect with the people.
12:50 pm on Tuesday, 28 April, 2026

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