AI's a Game Changer: Brands Need to Be the Real Deal

Hey there! So, AI is like the new pizza topping, right? Rubeena Singh from NP Digital says brands gotta be the real deal and not just another slice in the box. Instead of searching, folks are just asking their AI pals for help! Trust is the name of the game, and if brands wanna be the answer, they better step up their game, buddy! It's all about being genuine, you know?

Quick rundown

1.AI is reshaping digital marketing from backend enabler to decision-maker.

2.Consumers are shifting from searching to asking, altering brand strategies.

3.Brands must focus on credibility and expertise in an AI-first world.

4.AI-generated content creates a paradox of abundance and trust scarcity.

5.Brand building is crucial in an algorithm-dominated landscape.

Raja Chakraborty: Don't Confuse Clicks with Real Brands!
Raja Chakraborty: Don't Confuse Clicks with Real Brands!
Raja Chakraborty from Continental Coffee says every click is a win, but don’t confuse that with real brand building! Chasing numbers is like serving raw meat—disastrous! Focus on connection, or you’ll end up with an idiot sandwich of a brand. Remember, performance marketing without belief is just fluff on a plate!
12:30 pm on Tuesday, 28 April, 2026
Policybazaar's Sai Narayan: From Insurance Doubts to Digital Dominance
Policybazaar's Sai Narayan: From Insurance Doubts to Digital Dominance
Folks, back in 2014, selling insurance online was a total disaster! Nobody cared! But then, Policybazaar came in and turned it into a sensation! At the 16th Digital Leadership Summit, Sai Narayan revealed the secret: marketing a question, not a product! They got folks asking, 'Am I getting ripped off?' Now, they're flipping the script with AI! Demand creation is the name of the game, and they're winning bigly!
11:40 am on Friday, 17 April, 2026
Pet Care Ki Duniya Mein Dosti Aur Khushi Ka Naya Rang!
Pet Care Ki Duniya Mein Dosti Aur Khushi Ka Naya Rang!
Kehte hain, pyaar aur dosti se badi koi duniya nahi! Bark Out Loud ki Devika Khanna keh rahi hain, hum dost hain, malik nahi! Aaj ke pet parents sirf treats nahi, trust aur transparency chahte hain. Yeh hai ek nayi kahani, jahan wellbeing hai sabse bada pyaar!
07:40 am on Wednesday, 8 April, 2026
Fashion Marketing: Unleashing the Power of Authenticity
Fashion Marketing: Unleashing the Power of Authenticity
At the Digital Leadership Summit, fashion warriors Nidhi Rastogi, Suneil Chawla, and Meghana Chandani unleashed the secrets of brand-building! Rastogi declared that knowing your fans is key, while Chawla emphasized that authenticity is the heavyweight champion! Forget clutter; it’s all about killer products and storytelling that slays! Brands investing in authenticity are the true champions of the ring!
01:35 pm on Tuesday, 14 April, 2026
magicpin's Anshoo Sharma: Making Retail Fun and Online
magicpin's Anshoo Sharma: Making Retail Fun and Online
So, here’s the scoop! magicpin, led by the charming Anshoo Sharma, is shaking up retail in India! Forget boring marketing—these guys are all about joining the party and making shopping fun! They even built their own delivery crew to help local shops go online, like a superhero team for retail! Who knew shopping could be this exciting?
10:40 am on Thursday, 23 April, 2026

Series

View All

Cricket