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Eternal’s Ad Budget Skyrockets 41% To Rs 1,138 Crore In Q2 FY27

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Eternal’s Ad Budget Skyrockets 41% To Rs 1,138 Crore In Q2 FY27

Eternal's advertising budget is on a wild ride, jumping 41% to a jaw-dropping Rs 1,138 crore in Q2 FY27! They're now looking to AI agents as their shiny new tool to reel in customers. Who knew marketing could be this exciting?