MakeMyTrip Launches Creator Circle to Reward Engagement

MakeMyTrip is turning the travel world upside down! They just unveiled the Creator Circle, a program that rewards Instagram creators for engagement instead of just follower count. This means travelers can expect a flood of real travel tips and insights from creators who know how to connect. Get ready for your feeds to explode with travel inspiration!

Quick rundown

1.MakeMyTrip rewards Instagram creators for engagement.

2.Creator Circle aims to influence travel decisions via social media.

3.Engagement, not follower count, is the new advertising mantra.

4.Micro-creators often outperform larger influencers in engagement.

5.Social media is becoming a key travel discovery engine.

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In the wondrous land of India, a spellbinding report from Kofluence reveals that 61% of brands are now wielding AI wands to enchant their influencer campaigns. Once, creators faced daunting quests alone, but now, AI is their magical ally, illuminating the path to a dazzling future in the creator economy, where 59% have embraced these mystical tools for their content adventures!
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Yo, check it! Indian travelers are flexin’ their wallets like never before, with a 108.2% spike in 5-star hotel bookings this summer. Cleartrip's spillin' the tea on how fams and crews are back on the road, chasin' experiences over just destinations. From Delhi to Bali, it’s all about livin’ that luxe life, baby! Pack your bags, cause summer just got a whole lot cooler, fo’ shizzle!
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Sunscreen: From Summer Essential to Year-Round Must-Have!
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Listen up, sunscreen champions! India's skincare titans are turning summer's sizzling must-have into a year-round powerhouse! With marketing moves hotter than a summer sun, brands are stepping up with creator collabs and bold storytelling. They're not just selling SPF; they're crafting a lifestyle! It's time to make sunscreen as essential as your morning coffee, folks!
09:40 am on Wednesday, 6 May, 2026
Abhinav Narula Promoted to Senior VP of Marketing!
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Big news alert! Abhinav Narula has just been promoted to Senior VP of Marketing at MakeMyTrip, sharing the exciting news on LinkedIn. After 10 years of marketing magic, he’s ready to sprinkle some serious pixie dust on the company. Before this, he spent five years at Vodafone, proving he’s the marketing wizard we all need!
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